BI Analyst / Data Analyst / Data Engineer / Analytics Engineer / Datawarehouse Engineer / Analytics Ops Lead

Summary
A results-driven Analytics Operations Lead with over a decade of experience transforming complex data into strategic assets that drive business growth and operational efficiency. Optimising data infrastructure (AWS, Redshift, Lakehouse) and delivering robust data products that empower stakeholders. My focus is on translating business needs into technical solutions that not only solve problems but also create new opportunities for revenue and customer engagement.

EMPLOYMENT & EXPERIENCE
Parque Arauco (Shopping Centre Business) / Santiago, Chile

Analytics and Digital Products Operations Lead, May 2022 – February 2025

Overview

*   Spearheaded the Analytics Operations team to guarantee the stability and continuous improvement of all data products within an AWS-based Lakehouse environment. My leadership directly contributed to enhanced data reliability and faster resolution times, empowering the business with consistent access to critical analytics.

Key Responsibilities

*   I managed the team with the time and quality response over the ticket support system (Jira SM).

*   Updating the working framework with the team and managing expectations with the stakeholders.

*   Management and updating of contracts with the various technology providers that provided services through SaaS or external developers

*   Align the operation of Analytics and digital products with the Digital Transformation development programs in the different instances that were applied within agile methodologies

Achievements

*   Accelerated Issue Resolution: Slashed the average support ticket resolution time from over 7 days to under four by restructuring team workflows, improving documentation, and managing stakeholder expectations.

*   I sorted and simplified the project documentation for the team responsible; this was the best way to get solutions faster.

*   Increased System Reliability: Boosted the uptime of the core analytics infrastructure from 98.2% to over 99.3%, ensuring consistent and reliable data delivery for all business operations.

Skills: Team Leadership, Stakeholder management, AWS, Redshift, MySQL, Datalake, Lakehouse, Python, Jira Service Management, Tableau, Agile-Scrum, Bitbucket, Airflow, AWS Glue.

Banco Itau (Banking) / Santiago, Chile

Senior CRM Analyst, July 2017 – April 2022

Overview

*   Played a pivotal role in the CRM team, focusing on the automation and analysis of customer campaigns to drive engagement and profitability. Acted as a key liaison between business and technical teams to deliver data-driven solutions.

Key Responsibilities

*   Responsible for measuring results from Customer Campaigns.

*   Develop data automation processes in CRM using different tools, like SAS Campaign, Python, SQL and Tableau.

*   I was the connection between business requirements and giving ideas about the best way to get a data solution.

Achievements

*   Revolutionised Executive Workflow: Designed and developed the “Cockpit dispenser,” a CRM tool that prioritised and assigned daily tasks for account executives. This initiative lifted customer satisfaction from 40% to a consistent 75-90%.

*   Transformed Loan Offering Process: Re-engineered the core loan campaign process, enabling weekly data refreshes instead of monthly. This significantly increased the agility and responsiveness of sales campaigns to market conditions.

Skills: SQL Server 2014, SSIS, Tableau, Python (data analysis, API request), Agile-Scrum, Process optimisation, Data Analysis, Campaign Analysis.

Banco Falabella (Banking) / Santiago, Chile

Business Intelligence Analyst (2012-2016) / Sr. BI Analyst (2016-2017), April 2012 – July 2017

*   Enhanced Data Quality Monitoring: Established core KPIs and dashboards to track customer data quality and contact rates, providing a clear view of the customer database’s health.

*   Generated Key Behavioural Insights: Analysed transaction and account data for millions of customers to identify patterns in buyer behaviour, informing strategic marketing and product decisions.

*   Drove Campaign Effectiveness: Built and managed the entire lifecycle of cross-selling campaigns, from customer segmentation to results measurement, directly impacting the bank’s marketing ROI.

*   Developed and monitored key performance indicators and designed end-to-end cross-selling campaigns for a customer base of over 3 million. Analysed large-scale datasets to uncover insights into buyer behaviour and account activity.

Skills: SQL (Oracle, MySQL), IBM SPSS Data Modeler, ETL, Pentaho Data Integration, Datamart/Data Warehouse, and Linux.

Everis Chile (Consulting) / Santiago, Chile

ETL/BI developer, May 2011 – April 2012

*   Designing and building the data model and stored procedures for a new enterprise business web portal.

*   ETL builder for a data warehouse project in a telecom company, ENTEL Chile, one of the biggest companies in Chile.

Penta Analytics (Consulting) / Santiago, Chile

ETL Engineer, March 2010 – May 2011

*   ETL builder for process automation over customers like SMU (a supermarket chain in Chile), Zorro (a supermarket chain in  Mexico), and SEC (a Chilean government institution).

*   Develop and maintain ETL in Pentaho Data Integration

EDUCATION & CERTIFICATIONS
Udacity

Data Engineer Nanodegree                                                                                                                                                                                                                                                        Online

November 2019.

Universidad de Chile                                                                                                                                                                                                                                                 Santiago, Chile

Associate’s Degree in Business Intelligence and Data Mining

Universidad de Ciencias de la Informática (UCINF)                                                                                                                                                                                         Santiago, Chile

IT Engineer, Bachelor.